Get control of your company’s finances by understanding financial performance indicators, income statement management and planning for the seasonality of your business. This guide introduces the tools to understanding your business, the income statement and balance sheet, and how to use them, as well as demonstrating how to measure financial performance, using financial management ratios, analyzing cash flow, and providing a financial cause and effect road map. With a set of self-study guidelines providing step-by-step instructions, this guidebook is designed for you to complete without the aid of a teacher or CPA. There is a specialty retailer financial performance case study with worksheets and answers, and break-even calculation sheets for active learning and verification.

“This guidebook was created to help dealers move away from the notion of managing assets to achieve specific profit objectives. If managed carefully, assets such as cash, receivables, inventory, equipment and staff will boost your bottom line and overall returns.”
—Tim Nissen
Home Fire Stove, Salem, OR